Le Rallye Gourmand started with a simple idea: people remember a city they have explored with their own feet, and shops they have tasted with their own mouths.
Each edition is built around a route, a road book and a set of challenges. Every stop is a local business that welcomes teams, offers a tasting and runs one challenge.
People remember a city they have explored with their own feet.
For shops, it is a direct way to meet new customers. For players, it is a day out that feels like a treasure hunt. For partners, it is a positive and local event to support.
The same mechanics now help us design other gamified experiences, from treasure hunts to team-building days.
Written by the Boite²Com team in Antananarivo. Want to talk about it? Write to us.
